MEDIA KIT 2026
Advertise with the leading newsroom in Western Samar.
For more than a decade, The Calbayog Journal has been the daily reading habit of Calbayognons at home and in the diaspora. If you want to reach Eastern Visayas — businesses, civic leaders, families — this is where they read.
Founded2015
Coverage areaEastern Visayas
CadenceDaily online + monthly print
LanguagesEnglish · Filipino · Waray
Newsletter12,000 subscribers
MembershipsNPC · KBP · PPI
By the numbers
Source: Google Analytics 4, May 2025 – April 2026 (rolling 12 months)
186K
Monthly unique visitors
Across Calbayog, Catbalogan, Tacloban, Manila, Cebu
612K
Monthly pageviews
Avg. 3.3 pages per session
4:42
Avg. session duration
Above Philippine news media benchmark of 2:58
68%
Eastern Visayas readers
Largest Calbayog-focused digital audience
12K
Newsletter subscribers
The Morning Tide · weekdays 6 AM
94%
Mobile readership
Optimized for low-bandwidth and 3G
Who reads The Calbayog Journal
Geography
Age
Interests (top sections)
Ad placements & rates
All rates exclusive of 12% VAT · 20% off on quarterly commitments · 35% off for civic and barangay announcements
| Placement | Size | Notes |
|---|---|---|
| Leaderboard | 728 × 90 | Above the fold · all pages |
| Billboard | 970 × 250 | Hero zone · highest impact |
| MPU (Medium Rectangle) | 300 × 250 | Sidebar · top of fold |
| Half-page | 300 × 600 | Sidebar · sticky scroll |
| Native (In-feed) | Responsive | Editorial-style · 3× CTR avg |
| Inline Banner | 468 × 90 | Between stories |
| Sticky Footer | 970 × 60 | Persistent · all-page |
| Sponsor Tile | 120 × 120 | Community partners grid |
| Sponsored Article | Full feature | Per article · disclosed |
Creative specifications
File formats
- Static: JPG, PNG, GIF
- Animated: GIF, HTML5 (≤200 KB)
- Video: MP4 H.264 (autoplay muted)
Weight limits
- Static banner: max 150 KB
- HTML5 ad: max 200 KB initial
- Video: max 2 MB · 15 seconds
Lead time
- Standard placements: 3 business days
- Sponsored articles: 7 business days
- Print magazine: 14 business days
Disclosure
- All paid placements labeled "Advertisement"
- Sponsored content labeled "Paid post"
- Editorial integrity is non-negotiable
Talk to our advertising desk
Tell us about your campaign and your audience. We'll come back with a recommended placement mix within two business days.
Emailads@calbayogjournal.com
OfficeCalbayog City, Samar
HoursMon–Fri, 8 AM – 5 PM